The past couple generations have alternated from being great, to being terrible, to being great, to being terrible. 1000 was great, 2000 was kind of a rip-off. 3000 was priced wonderfully and had an amazing performance jump over the 2000 series, but 4000 was mild, overpriced, and hogged power compared to the 3000 series.

Given this trend, one would assume (with no other underlying reason/logic) that the 5000 series is going to be good in terms of performance or price. However, Nvidia has also shown that as of late, they don't really care about their average consumers and gamers anymore, instead focusing their attention on business grade AI oriented GPUs and NPUs. Meanwhile, AMD continues to offer better and better cards by the generation (even if they're slow to implement AI cores and hardware based ray-tracing)