Will Google implement a feature to explain targeted Google Ads before 2026?

Resolves the same as the original on Metaculus.

Resolution criteria

This question will resolve positively if Google implements an explanation feature for ads in their Google Ads platform before January 1, 2026. Google must have implemented this feature across the platform for all users, not only in certain formats (such as only in Google Search) or as an A/B test. Google announcements or credible media reports may suffice as a resolution source.

"Explanations" will be considered any explanation for advertisement selection which indicates decisive charactaristics of the advertiser or of the user. It is not necessary for this explation to be comprehensive (Google may withhold some key information in decision-making), nor must the explanation be "true" (regarding how the algorithm actually makes decisions), as either are in principle not verifiable

Fine print and additional background information can be found on Metaculus.

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